Inflatables work like magic.
But they are not standalones, when it comes to brand management and publicity, nothing is a standalone, they are all interconnected in some way.
Choosing the right colours for your balloons is equally as important as getting those balloons floating in the first place.
Some big brands have brand colours, others do not. A lot of startups also do not. They experiment with whatever catches the fancy of whoever is in charge at that point.
There is a science to colour, and as an entrepreneur or designer, it’s essential to be aware of these color meanings to help you choose your colors wisely and tap into the magical power of color symbolism. But even if you do not exactly own a brand colour, you should know what certain colours represent before you get a floating balloon to amplify them.
Red is for energy, passion and danger
Orange is for creativity, youth and enthusiasm
Yellow is for happiness, hope and spontaneity
Green is for nature, growth and harmony—but also wealth and stability
Blue is for calm, trust and intelligence
Purple is for luxury, mystery and spirituality
Pink is for femininity, playfulness and romance
Brown is for wholesomeness, warmth and honesty
Black is for elegance, power and sophistication
White is for minimalism and simplicity
Gray is for professionalism, formality and conventionality
It should be noted that the science of colours is not an actual science. The interpretation of the colours listed here are accepted mostly in western countries.
Nothing is set in stone. Feel free to experiment, if you know what you’re doing.